Gujarati Enterpreneures
Gujarati Enterpreneures have started to take globe in their Stride, Gujarat has been a fertile land of enterpreneures ans it seems that enterpreneureship is in the blood of Gujaratis. The name of great Gujarati Dhirubhai Ambani has become the name synonymous of enterpreneures.
On the path of Dhrubhai many enterpreneure have carved their path from the Jungle of adverse circumstances of government rules personal struggle scarcity. But with their dogged determination some of them identified the opportunities which have even ,surprisingly been missed by the highly sophisticatedly managed multi nationals in spite of having top mangement guyes ample of resources. Those opportunities have been identified by the Gujarati ebterpreneures not once but many a times without having expensive market research reports and formal study of management forget about management in some cases some of them like Nanjibhai Kalidas Maheta may not had even formal education .
Karsanbhai Patel of Nirma had identified the new arising segment of consumer due to the cchanging life style of then Indian society and introduced economic Washing poder under the brand name of NIRMA. Nirma has become the house hold name of India, The jingle of NRMA' DOODH SI SAFEDI NIRMA SE AAI' Hhas established perhaps the longest ever used marketing jingle and having most probably the srngest recall value of all the jingles used in the market of India.
Manoj Kotak
Management Consultant
4MP Management Consultancy
Sunday, April 27, 2008
Focus on customers and their buying behavour,
Focus on customers and their buying behavour,
Before making any maeketing or promotional activities or even while preparing marketing strategy,promotional strategy and ad campaign. Focus on your customers. Observe customers behaviour not only buying behaviour but pre and post buying behaviour too. Try to understand the buying decision making process. What affects the buying and who influence the buying decision. Try to understand the complete distrbution chnnel and behaviour of the channel partners. Assess the influnce ablity of each and every channel partners on the buyin decisions. This simple process will earn you surprising business benefits
Manoj Kotak
Management Consultant
4MP Management Consultancy
Before making any maeketing or promotional activities or even while preparing marketing strategy,promotional strategy and ad campaign. Focus on your customers. Observe customers behaviour not only buying behaviour but pre and post buying behaviour too. Try to understand the buying decision making process. What affects the buying and who influence the buying decision. Try to understand the complete distrbution chnnel and behaviour of the channel partners. Assess the influnce ablity of each and every channel partners on the buyin decisions. This simple process will earn you surprising business benefits
Manoj Kotak
Management Consultant
4MP Management Consultancy
Thursday, April 10, 2008
Management Consultants and Enterpreneures.
Saturday, March 22, 2008
Management Consultants and Enterpreneures.
Can a management consultant be really useful to enterpreneures? This is a question which has been put to many management experts by the various persons of different spheres.
Enterprenures are hardcore action oriented personalities who believe in actions and results.They have natural apprehension about the efficiency of management consultants. Some of the widespread beliefs(rather mis beliefs?) in their minds are management consultants are focused on only knowledge and some times they miss the wall. Management Consultants do not have the idea about the risk factors of the implementation of their advises. Some enterpreneures would go yp to extent that management consultants seem to us many a times casual. These are some of the points and questions not exhaustive but suggestve of the concern of Enterpreneures.
Against of this on the other side management students have widespread complaint that they feel or believe that they can definately help enterpreneures or small businessman in many a business situations but most of the enterpreneures do not trust us because they do not understand our concepts because they are not educated! They are adamant and what not!
All thes e arguments and counter arguments are suggestive of failure of communication and understanig of one onatoers role.
Manoj Kotak
Management Consultant
4MP Management Consultancy
Management Consultants and Enterpreneures.
Can a management consultant be really useful to enterpreneures? This is a question which has been put to many management experts by the various persons of different spheres.
Enterprenures are hardcore action oriented personalities who believe in actions and results.They have natural apprehension about the efficiency of management consultants. Some of the widespread beliefs(rather mis beliefs?) in their minds are management consultants are focused on only knowledge and some times they miss the wall. Management Consultants do not have the idea about the risk factors of the implementation of their advises. Some enterpreneures would go yp to extent that management consultants seem to us many a times casual. These are some of the points and questions not exhaustive but suggestve of the concern of Enterpreneures.
Against of this on the other side management students have widespread complaint that they feel or believe that they can definately help enterpreneures or small businessman in many a business situations but most of the enterpreneures do not trust us because they do not understand our concepts because they are not educated! They are adamant and what not!
All thes e arguments and counter arguments are suggestive of failure of communication and understanig of one onatoers role.
Manoj Kotak
Management Consultant
4MP Management Consultancy
The natural law of happiness.
The natural law of happiness.
Of course someone can make you unhappy against your will and without your consent but remember NOBODY in this univers can make you happy against your will and without your whole hearted consent. This is a natural law.understaning of this natural law is the master key of success.Let me explin it. Happiness is a holy element and a holy element never attacks upon you against your will neither it can be imposed upon anybody. When something is imposed upon it violates freedom of that person which is very much against the law of nature.Any type of assault or aggression has always damaged the civilization in the long run.A holy elements never assaults upon anybody on the contrary a holy elements comes in our life only with our invitation. we have to invite holy elements humbaly and respectfully that to without any compulsion.This is one of my important philosophical conclusion of my life.
Manoj Kotak
Management Consultant
4MP Management Consultancy
Of course someone can make you unhappy against your will and without your consent but remember NOBODY in this univers can make you happy against your will and without your whole hearted consent. This is a natural law.understaning of this natural law is the master key of success.Let me explin it. Happiness is a holy element and a holy element never attacks upon you against your will neither it can be imposed upon anybody. When something is imposed upon it violates freedom of that person which is very much against the law of nature.Any type of assault or aggression has always damaged the civilization in the long run.A holy elements never assaults upon anybody on the contrary a holy elements comes in our life only with our invitation. we have to invite holy elements humbaly and respectfully that to without any compulsion.This is one of my important philosophical conclusion of my life.
Manoj Kotak
Management Consultant
4MP Management Consultancy
Subscribe to:
Posts (Atom)